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Lady Gaga, also known as Stefani Joanne Germanotta and better known by her stage name Lady Gaga, has been officially announced as IWC Replica watches's ambassador.

The move to hire another huge, modern day pop icon as a spokesperson for the company is a bold and aggressive way to reach a new generation.

In 2010, IWC Replica watches decided to make a comeback with watches they could call their own. Seven years later,IWC Replica watches after establishing an identity for these watches, it's time to spread the word outside the immediate watchmaking community.

Who hasn't heard of Lady Gaga in this regard? Gaga has been a huge success in the pop music industry. From her chart-topping 2008 singles "Just Dance" & "Poker Face", to her meat dress at the 2010 MTV Video Music Awards and her stunning collaboration with Tony Bennett for the album Cheek to Cheek (released in 2014), to her recent Super Bowl LI halftime show, Gaga is a superstar.

Her influence is not limited to the world of music. She has used her immense visibility in recent years to make a positive impact on a variety of social issues. Her Born This Way Foundation, which she founded in 2012, is the most prominent.

The BTWF places a high priority on youth empowerment,Panerai Luminor Chrono Replica and in particular cyberbullying. Lady Gaga has also been an excellent voice for the LGBT communities worldwide in advocating for their human rights.

Her advocacy for IWC Replica watches is another platform that she can use to spread her message. It's often a hard message to convey and to receive, but it is great to see IWC Replica watches supporting her. It also shows IWC Replica watches’s willingness to support the same cause and perhaps further her mission.